During January 2015 – April 2016, Brăila Municipality, as Project promoter, and Jazzmontor AS Norway, as Partner, implement, based on the Funding agreement PA17RO13/LP27/22.12.2014, the project“The multiethnic holographic history of Brăila”.
The project benefits of grants within the Programme PA17/RO13 – Promoting diversity in culture and artwithin the European cultural heritage, project funded through the Financial Mechanism SEE 2009 – 2014by aGrant provided byNorway, Iceland, Liechtenstein and Government of Romania.
The total amount of the project is of 513.973 lei, of which the amount of SEE Grantis of 436.877,05 lei, and the co-funding from the State Budget is of 77.095,95 lei.
The general objective of the projectconsists in increasing the cultural dialogue and protecting the European identity through the understanding and innovative presentation of local cultural diversity.
Specific objectives of the project consist in :
-Strengthening bilateral relations between Romanian and Norwegian cultural operators in the field of art and culture, with an emphasis on diversity;
– Strengthening the public access to culture by presenting holographic screenings of movies with visual historical message and multiethnic relevant
– Establishing an optimum understanding of cultural diversity and strengthening the intercultural dialogue, including of minorities, among which Gypsies;
– Development (expansion)of opportunities for developing various, modern activities, (holographic quasiholographic screening)
Through the execution of this project we want, on the one hand, to describe 2 sequences of the tumultuous history of the city, history imprinted by ethnicities that throughout time, in harmony, have developed the old fortress of Brãila, and on the other hand to promote education through art and culture to a wider audience.
The two moments chosen to be transposed by the movies produced are the Russian-Turkish war of 1828-1829 and the contribution of the 13 minorities to the economic reconstruction and development of Brãila city during the period 1829-1945.
Brãila is a city with an impressive history. It passed through centuries resisting to aggressive incursions that have targeted it, incursions performed both by Romanian rulers (it was burned by Stephen the Great), but also by foreigners. The Turks have occupied us for 300 years, Brãila beign among the few cities in the country which have been Turkish raia, then the Russians came and destroyed almost everything.
City on the Danube, Braila has been the harbour where the citizens of other countries took refuge when they were persecuted in their native places. So it happened that in Brãila it was published the first Spelling Bookin the Albanian language, in Brãila were organized for many years the Bulgarians led by Hristo Botev, here took shelter the lippovan Russians, and the Jews, Italians, Greeks, Armenians, used to come to Brãila as to a land of promise, without a penny in their pocket and became wealthy businessmen, as related by newspapers of that time.
The prosperous economy for hundreds of years has also led to the development of culture. People from Brãila wanted to know more, to be educated, they regardedrespectfullythe noblemen families and were trying to follow their example and art was the most accessible means to be able to evolve not only financially, but also spiritually. The houses were built as those in the largest European capitals, each had its piano and artistic and cultural eventshave become a common thing. People from all over the country and Europe have found here the perfect place to stay and have created a favorable atmosphere for their spiritual development. Here was founded “Voltaire” Club, which weeklyhosted lectures given by the professors of these places or by national personalities, here George Cavadia, a patron of Brãila,established Lyra Musical Society, later transformed into the Conservatory. This is how Brãila got, by the end of the nineteenth century, to be called the city of 1,000 pianos and during the interwar period was considered a cultural barometer.
Brãila is considered the city of the 13 ethnic groups, minorities who lose their identity once with the passage of time in the consciousness of younger generations. Here, during the interwar period was recorded the presence of the most minorities from Romania, Turks, Jews, Gypsies, Lippovan Russians, Bulgarians, Armenians, Greeks, Hungarians, Germans, Ukrainians, Polish, Albanians and Italians lived “in good friendship” with Romanians settled here, each having their very well established place inside the community, each writing in their way a page in the history of Brãila city. Now, the image of the old fortress, but also the unique traditions and customs of ethnicities are lost over time, and it is imperatively necessary that these traditions and customs should be ‘collected’, reconstructed, valued and valorized in an organized manner – within several holograms that shall be presented in a public place.
Due to these reasons which promote the history of Brãila fortress, of the minorities who have developed once with the city , a promotion that is popular among the audience of all ages, which should attract by its naturalness and picturesque, but also through the new technique to promote the existence throughout centuries of the traditions and customs of ethnic groups (Russians lippovans, Gypsies, Turks, Greek, Hebrew, Italian, Bulgarian, Armenian, etc.) from Brãila.
The general audience, the citizens of Brãila, tourists who will arrive in Brãila and the pupils of the elementary schools in Brãila represent the Target group of this project. For viewers who want to see an unique show, which will contribute to enhancing the cultural dialogue and the protection of European identity, by understanding cultural diversity, we promote education through art and culture. Needs addressed: the promotion of Brãila multiethnic history by creating a bridge of knowledge between generations, promotion of the city in an unique way both nationally and internationally, with partner initiated and approved from Norway.
The partnership with Jazzmontør AS, company specialized in producing short movies and in organizing worskshops and training sessions in the field of digital storytelling, aims to increase cooperation in the field of art and culture, the improvement of mutual knowledge and understanding and sharing the experience achieved from activities or projects developed in the fields of arts and culture.
In conclusion, by implementing this project we want to contribute thereby to the promotion of education through art and culture to a wider public by performing projects in the field of performing arts and to strengthen and promote the cultural history of local minorities.
The main activities of the project are:
– Activity 1 – Project Management
– Activity 2 – Translation and interpreting
– Activity 3 –Movies staging
– Activity 4 – Movie Productions
– Activity 5 – Holographic and quasiholographic screenings
– Activity 6 – Publicity and Information
– Activity 7 – Audit
What we aim to achieve:
1. Two campaigns of awareness of the role of art as a means of educating achieved through the project website, through the distribution of promotional materials (posters, leaflets, flyers, press releases, press conferences) and development of other promotional materials – banners , roll-ups, custom bracelets, pins and pop-up spider;
2. Two movies to promote the cultural and multiethnic diversity of Brãila;
3. Three screenings of the two movies performed in order to promote the multiethnic identity of Braila
What results we have obtained so far:
1. A campaign for the promotion of the project and of the program funder developed during May-June 2015 – press conference, press release, radio ad, posters, flyers and leaflets, banner and roll-up – performed as required by the Manual of Visual Identity of the Program PA17RO13 and of the advertising plan of the project.
2. The two movies to promote cultural and multiethnic diversity of Brãila were performed during May-August 2015 by SC Full Media SRL Brãila in collaboration with the representative of the Norwegian partner, Mr. Kristoffer Pahle Pedersen.
3.In order to achieve the screenings there were purchased IT equipments and special screening equipments – 1 laptop, 1 HoloPro screening screen and 1 Panasonic PT-DZ 10K video projector.